In 2015, The University of Queensland launched a new brand campaign that revolves around the platform of ‘Create change’. ‘Create change’ is a single, differentiated brand platform for UQ. It is more than just an ad campaign, it’s an experience delivered at every touchpoint, and we encourage the entire University to become involved. 

For details on how you can incorporate the ‘Create change’ platform in your advertising or marketing materials please download the ‘Create change’ guidelines here.

UQ also has a comprehensive set of guidelines for our corporate ID. These guidelines cover logo usage, colours and fonts. Download the Corporate ID guidelines here

For advice on incorporating corporate ID elements or the ‘Create change’ platform into your advertising or marketing materials, please contact the OMC Design team at For advice on the ‘Create change’ campaign, please contact the OMC Marketing team at